Services

In addition to offering small business web design and search engine optimization,we will help you coordinate all of the different elements of the web building process — from defining the goals and scope of your website, all the way through publishing the site and making it live on the web.

Search Engine Optimization (SEO)

When a web user enters text into a search engine such as Google, Bing, or Yahoo, it displays a list of websites in an order that’s based on how closely it thinks they come to matching what the user is looking for. Since most people seldom look beyond the first page of search results, it’s very important to the success of a website to be displayed on that first page. The purpose of Search Engine Optimization (SEO) is to manage the structure and content of your website in order to get it the highest possible ranking and thus the best exposure to those whose attention you want to attract.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The algorithms used by the different search engines are closely guarded secrets, and are changing all the time. Don’t be tempted by offers that guarantee for your website immediate top placement in search engine rankings. More than likely, they use techniques designed to trick the search engine algorithms, techniques that the search engines are aware of and are looking for. You might start out at the top of the list, but very quickly could find yourself relegated to search engine oblivion.

There are no guarantees in Search Engine Optimization, but there is a set of well defined best practices. Eades Media Lab will help decide if SEO is even appropriate for your purposes, and if so, help you incorporate these practices into your website.

Copywriting for Websites

The written content of your website is critical to its success. It must quickly and succinctly communicate your business message, and it has to hold the attention of a visitor and draw them further into your site. Content is also a major factor in Search Engine Optimization, so it must be written with SEO best practices in mind.

Eades Media Lab can help you shape your content to maximize its effectiveness, or we can help you connect with a professional copywriter who knows how to craft your message to that it has the impact necessary to grab and hold a visitor’s attention.

Domain Name Registration

If you haven’t already, you’ll need to register the domain name for your website.

Eades Media Lab will do a domain name search for you to find out if the name you would like to use is still available, and then help you register with one of several domain registrar companies.

Domain name registration fees range from $8 to $35.

Website Statistics Information

There are a number of tools available from browser providers and hosting companies that allow you to check the traffic to and within your site.

These tools can provide you with a variety of information, such as how many visitors your website has had, how long they stayed, and whether or not they moved beyond the opening page. This information can help you gauge the effectiveness of your site and its contents. You can them make any changes necessary to improve the way it attracts and retains visitors.

You can choose between free and fee-based tracking service. We will help you decide how much detail you need, and which features are appropriate for your situation.

Custom Web Design and Construction

There is a wide variety of web site templates and starter kits available that Eades Media Lab can use as a starting point for creating your new website, but sometimes there is no substitute for a custom web site designed and built from scratch.

The Process:

We meet to define the goals of your project. Together we identify the type of audience you are trying to reach, and talk about the look and feel of your website. We also discuss the content the you are anticipating including in your website.
We present you with a preliminary written proposal and a firm price quote, along with a detailed contract that lays out all expectations and deliverables.
We present to you at least two preliminary design concepts from which to choose.
Once you’ve picked a design, we work together to refine it until it’s exactly what you’re looking for.
When the design has been finalized, Eades Media Lab creates all of the pages for your website and incorporate all of the extended functionality such as slideshows, drop downs, etc.

E-commerce

An e-commerce website can take many forms. It can be as simple as a basic HTML site with links to a PayPal shopping cart, or it can be a full-featured and self-contained store with a complex database, shopping cart, and internal payment processing system.

Eades Media Lab helps you decide what level of complexity and functionality is best suited to your needs, as well as which of a variety of available tools and technologies are appropriate.

Website Maintenance

All of the files that make up your web site are owned by you. If you feel comfortable making changes to the pages once Eades Media Lab has handed them off to you, that is entirely up to you. However, we are more than happy to offer our experience and knowledge to help you keep your web site up to date.

Eades Media Lab can perform intermittent maintenance and updates for you on an hourly basis, or, if you anticipate a regular schedule of updates, we can arrange for an ongoing maintenance agreement.

Website Hosting

Once your new website is complete and ready to be published, it will need to be loaded on to a web hosting server. These servers provide the space to store your web pages and any other files and databases that your website may require in order to function. They make your website accessible 24 hours a day to web users around the world.

Although Eades Media Lab does not currently offer in-house web hosting, we will help you select the web hosting solution that best suits your website based on the technology used to build it and the back-end functionality that supports it.